Alwann was founded by Yasmine, a mother of two living in Dubai, where beach life is part of everyday life. Passionate about travel, beach and family, she found herself constantly searching for beach and travel essentials that were both practical and stylish—and never quite finding them.

Like many, she was tired of bulky beach towels that take forever to dry, take up too much space, and worst of all—have no soul.

This frustration sparked an idea: to create a brand that would make life under the sun easier, lighter, and more beautiful.

That’s how Alwann was born—a brand designed for those who love to travel light, live outdoors, and embrace every moment with style and freedom.

At Alwann, we craft smart, sustainable beach accessories that blend function and design. Our microfiber towels are ultra-compact, quick-drying, soft, and highly absorbent.

But Alwann is more than a towel—it’s a state of mind.
We believe that practicality can be beautiful, that quality should always come with care, and that we can explore the world without compromising our values—or our style.

👉 Discover our collection and join an effortlessly stylish community.